FMCG Portfolio
Our FMCG Client List

We have had the privilege of partnering with some of the world's most recognisable and commercially significant consumer goods brands across East Africa and the wider region. Below is a selection of our principal FMCG relationships.

10+ additional client partnerships
And there is much more where that came from.

The clients featured above represent our primary FMCG engagements and are far from the full picture. Motleys Interactive has served over ten additional brands across retail, distribution, and marketing in East Africa. We are selective about the partnerships we showcase publicly out of respect for our clients' commercial sensitivities.

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Africa-rooted. Results-obsessed.

We grow African brands
into market leaders.

Motleys Interactive is East Africa's full-stack digital growth agency, built for ambitious brands across Kenya, Uganda, Tanzania, Rwanda, Zambia, and beyond. Performance marketing, influencer ecosystems, and growth infrastructure, all under one roof.

6+
African markets
3×
Avg. ROAS
120+
Creators activated
0.
Tolerance for mediocrity
Who we are
Built different.
On purpose.

Motleys Interactive was founded on one conviction: Africa's most commercially exciting growth stories deserve a world-class digital partner that actually understands them.

We're not a regional agency trying to look global. We're a genuinely pan-African agency with global standards, bringing enterprise-grade performance marketing, culture-first creativity, and the strategic depth of a consultancy to every brief.

Our mission: Accelerate growth for ambitious brands by combining data intelligence, creative precision, and cultural fluency across every channel, every market.

Our vision: To be the most impactful independent digital agency on the African continent.

Performance-led
Every campaign is built around measurable revenue outcomes. Vanity metrics don't pay salaries. We track what matters.
Culturally fluent
We understand the consumer codes, platform behaviours, and market dynamics across East and West Africa and beyond.
Creatively fearless
The most effective marketing is also the most interesting. We push creative limits because attention is Africa's scarcest resource.
Systems thinkers
We build growth infrastructure including automation, attribution, and full-funnel architecture that compounds over time.
What we do
Full-stack.
No gaps.
From paid acquisition to organic dominance, influencer ecosystems to conversion infrastructure, we cover the entire digital growth stack. Every service is connected. Every strategy is integrated. No siloes.
01 · CORE
Paid Social Advertising
Meta, TikTok, LinkedIn, YouTube, full-funnel strategies engineered for African market acquisition. Creative testing, audience engineering, and real-time budget allocation.
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02 · CORE
Influencer Marketing
We build influence architectures across Kenya, Uganda, Tanzania, Rwanda, Zambia and beyond, from nano-creator ecosystems to macro campaign execution.
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03 · CORE
Search Engine Optimisation
Technical audits, local search, content SEO, and authority building, designed to make your brand the most visible answer in African search markets.
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04 · CORE
Web Development
Conversion-first websites and landing pages built for African mobile users, fast loading, locally relevant, and structured for the full marketing funnel.
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05 · CORE
Marketing Automation
CRM, email, and WhatsApp flows, the holy trinity of African market automation. We build the systems that nurture leads 24/7 across your key channels.
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06 · ADVANCED
Growth Strategy & GTM
Market entry, go-to-market planning, CRO, and data strategy. For brands entering new African markets or rebuilding their growth engine from the ground up.
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Our markets
Built for Africa.
Every corner of it.

We don't treat Africa as one market. We understand the distinct consumer behaviour, platform dynamics, and competitive landscape of each market we operate in, giving your brand a real edge, not a generic playbook.

Kenya
Primary HQFintechE-comm
Uganda
PaymentsFMCG
Tanzania
HospitalityTourism
Rwanda
TechStartups
Zambia
TechAgritechTourism
Nigeria & W. Africa
Scale markets
Global diaspora brands
UKUAEEU
Industries we serve
Sector fluency.
Not sector limits.
01Fintech & Financial Services
PaymentsLendingNeobanks
02E-commerce & Retail
D2CMarketplaces
03Startups & Scale-ups
Seed–Series BGTMZambia tech
04Hospitality & Tourism
HotelsExperiencesZambia tourism
05Agritech & Food Systems
AgritechSupply chainsZambia
06NGOs & Development
AdvocacyCommunity
Selected work
Results speak.
Numbers don't lie.
Fintech, East Africa
Challenger bank launches into 3 East African markets in 90 days
A London-backed neobank needed 50,000 app users across Kenya, Uganda and Tanzania. We built a cross-platform paid stack, a 120-plus micro-creator ecosystem, and a WhatsApp referral programme.
68k
App installs
2.1×
ROAS
−34%
CPL vs target
E-commerce, Kenya and Diaspora
Nairobi fashion brand scales to UK diaspora market with 4.2× ROAS
A Nairobi-born fashion brand wanted to break into the UK African diaspora market. We rebuilt their acquisition funnel, executed a creator-led TikTok strategy, and redesigned their Shopify architecture.
4.2×
ROAS
+312%
Revenue growth
18M
Impressions
NGO, Pan-Africa
Pan-African youth advocacy campaign generates 2M+ organic impressions in 6 weeks
A pan-African youth development NGO needed to amplify a policy campaign across 8 countries with near-zero paid budget. Creator-led storytelling, petition mechanics, and community activation.
2.1M
Impressions
87k
Petition signatures
8
Countries
Hospitality, East Africa
East African hospitality brand increases direct bookings by 3× in one quarter
A mid-range lodge group in Kenya and Tanzania was over-reliant on OTAs. We rebuilt their direct booking funnel, ran a targeted paid social campaign, and built a WhatsApp nurture sequence for enquiries.
Direct bookings
−41%
OTA dependency
2.8×
ROAS
Pricing
Transparent pricing.
Scalable structure.
STARTER
Launchpad
$2,500 / month
For early-stage businesses ready to build a real digital presence and initial acquisition channel in Africa.
  • 1 core channel (Paid Social or SEO)
  • Monthly strategy session
  • 4 creative assets / month
  • Monthly performance report
  • WhatsApp support (weekdays)
Get started →
Most popular
GROWTH
Momentum
$6,500 / month
For growth-stage companies scaling across multiple channels with full-funnel strategy and execution in African markets.
  • 3 channels (Paid + SEO + Content)
  • Influencer campaign (quarterly)
  • Marketing automation setup
  • CRO audit and recommendations
  • Bi-weekly strategy calls
  • 12 creative assets / month
  • Real-time analytics dashboard
Get started →
ENTERPRISE
Dominance
$15k+ / month
For established brands requiring embedded agency partnership and multi-market execution across Africa.
  • Full-stack digital execution
  • Dedicated account team
  • Up to 5 African markets
  • Influencer programme management
  • Custom automation build
  • Weekly executive reporting
  • Performance-based component
Book a call →
Brand voice
Words that
do work.

Our tone: bold without arrogance, data-driven without being cold, culturally fluent without being performative. Click a tagline to select it:

01Where culture meets conversion.
02Africa-rooted. Globally wired. Results-obsessed.
03We don't make noise. We make markets.
04Built for Africa. Built for scale.
05The agency your competitors wish you hadn't found.
06Growth is not a campaign. It's a system.
07One continent. Infinite execution.
Go-to-market strategy
How we launch.
How we scale.
01
Foundation (Months 1–2)
  • Lock brand identity and positioning
  • Build agency website with African case study architecture
  • LinkedIn content engine (3× posts/week)
  • Cold outreach to 200 qualified African and diaspora brands
  • CRM and proposal pipeline setup
02
First Clients (Months 2–4)
  • Land first 3 anchor clients via referral and LinkedIn
  • Build 2 case studies per African vertical
  • Weekly thought leadership publishing
  • Attend 2 events in Nairobi, Lagos, or Kigali
  • Activate 3 agency partnership deals
03
Scale (Months 5–9)
  • 10 active retainer clients target
  • Hire Paid Media Lead, SEO Lead, and 2 Creatives
  • Launch client referral programme
  • Begin diaspora brand acquisition (UK, UAE)
  • Monthly newsletter: 2,000 subscribers
04
Authority (Month 10+)
  • Founder as leading voice in African digital marketing
  • Publish annual African Digital Marketing Report
  • Apply for Agency of the Year (Africa)
  • Explore SaaS and proprietary product revenue
  • Pitch institutional and PE-backed pan-African clients
Let's build something
Ready to stop playing small and start owning African markets?

Whether you're launching a product, scaling across borders, or entering a new African market, Motleys Interactive is built for exactly this.

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